We Built the Technology to Win eCommerce
Cloud Ecommerce isn't just an agency — we're a technology company that happens to run eCommerce operations. That's why our brands outperform the market 5-7x.
Our Story
In 2004, we began supporting our first ecommerce customer in a 10 square meter living room with one staff member. Originally founded as Digital Martian Inc. and known for years as Cloud Logic, we've evolved into Cloud Ecommerce Corporation — one of the pioneers of "Real Ecommerce" in the Philippines.
We've witnessed and participated in every major shift in digital commerce — from early online retail and operating titan22.com as the #1 Nike Online Store in Southeast Asia, to the marketplace revolution with Lazada, Shopee, and TikTok Shop.
When marketplaces emerged, we recognized the opportunity: build the systems and tools that brands needed, then operate on their behalf. Instead of just consulting, we would actually run the stores, handle fulfillment, manage marketing — everything.
The key insight was that technology could enable us to manage many brands efficiently. So we built APIToolsHub — our proprietary platform that integrates with marketplace APIs, automates operations, and delivers consistent results at scale.
Today, we manage over 50 brands across Lazada, Shopee, TikTok Shop, Zalora, and more. Our portfolio has grown at 74% CAGR while the market grows at 11-14%. With 14 million+ orders fulfilled, 250+ employees, and 20+ years of experience — that's not luck, it's two decades of technology and expertise working together.
Our Journey
The Beginning
Founded as Digital Martian Inc. in a 10 sqm living room with one staff member. Pioneers of 'Real Ecommerce' in the Philippines.
Early Ventures
Launched Chicify.com and Yabang Pinoy, pioneering Filipino pride e-commerce.
Retail Partnerships
Began working with major retail brands to establish their online presence.
Digital Transformation
Expanded services to help traditional retailers navigate the digital shift.
Regional Recognition
Operated titan22.com as the #1 Nike Online Store in Southeast Asia. Became a Top 10 PayPal client in SEA.
E-commerce Enabler
Established as leading Philippine e-commerce enabler with 40+ websites and 180+ brands.
Marketplace Expansion
Expanded to Lazada and Zalora services, scaling warehouse operations significantly.
Fulfillment Scale
Achieved 800,000+ orders served with 100 employees.
Technology Platform
Pandemic accelerated eCommerce. Built APIToolsHub to scale operations.
TikTok Shop Launch
Early adopter of TikTok Shop in the Philippines.
Fulfillment Center
Opened dedicated warehouse and fulfillment center in Pasig.
Market Leadership
Achieved category leadership across multiple brands with 74% portfolio CAGR.
Full-Service Corporation
Managing 14M+ orders since 2019, with 250+ employees serving 50+ brands across all major platforms.
Our Values
The principles that guide everything we do.
Integrity
Operating with honesty and transparency in all business dealings. We only succeed when our clients succeed.
Innovation
Technology-first approach. We build tools, not just teams, to deliver consistent results at scale.
Ownership
Taking responsibility and accountability for outcomes. Every decision is backed by data.
Excellence
Striving for the highest quality. eCommerce changes fast — we stay ahead by constantly building and experimenting.
Entrepreneurial Spirit
Embracing initiative to drive growth. We've been pioneers since our 10 sqm living room days.
By The Numbers
Two decades of growth and impact.
Leadership Team
Experienced operators and technologists building the future of Philippine eCommerce.
Managing director with 25+ years in IT. Former Strategic Consultant at Smart Communications and Professor at Thames International Business School.
MS Integrated Marketing Communications from Northwestern University. 18+ years managerial experience in IT/Internet industry.
Platform Partners
We work directly with the major Philippine marketplaces.
Ready to Work With Us?
Whether you're exploring eCommerce or ready to scale, we're here to help.