AI Powers the Engine. Humans Power Your Brand.
We use AI to create better, faster, cheaper content — but never to deceive consumers or replace authentic human connection. Our Glass Wall Framework ensures responsible AI deployment.
Why Ethical AI Matters Now
Consumer sentiment toward AI in advertising has shifted significantly. The data is clear.
Recent AI Content Backlash
The Glass Wall Framework
Think of consumer-facing content as having a glass wall. Everything the consumer sees is "in front of the glass." Everything they don't see is "behind the glass."
Behind the Glass
AI-Powered, Zero Risk
The production engine. Consumers don't see this — they see the output. AI works hard here so your team can focus on strategy.
- Product showcase videos (I2V animation)
- Editing long-form → short-form clips
- Asset versioning across platforms
- Background & environment generation
- Thumbnail/banner A/B variants
- Script drafting & translation
- AI voiceover for product narration
- Brand mascot/character animation
- SEO & listing content generation
- Analytics & performance optimization
- Internal concept testing & storyboards
In Front of the Glass
Human-Fronted, Authentic
The face of your brand. Always real humans, always authentic.
- Real human hosts for live selling
- Real human talent in UGC content
- Customer testimonials (real customers)
- Brand spokesperson content
- Influencer partnerships
We Never Do
High Risk, Off Limits
- AI avatars pretending to be real people
- AI humans in live selling
- Digital twins without consent
- Undisclosed AI-generated testimonials
- Deepfakes or likeness manipulation
Our Six Principles
The commitments that guide every AI deployment decision.
Transparency First
We clearly disclose when AI is used in consumer-facing content. No hidden AI, no deception.
Humans Front the Brand
Real people represent your brand in UGC, live selling, and testimonials. AI powers the backend.
Augmentation, Not Replacement
AI helps our team do more, not fewer jobs. We've grown our workforce while adopting AI.
Filipino-First Sensitivity
We understand the Philippine market's unique concerns around AI, especially post-2025 election context.
Ahead of Regulation
We comply with emerging AI content regulations before they're mandated. Be early, not scrambling.
Client Brand Protection
Your brand reputation is paramount. We never deploy AI in ways that could trigger backlash.
Ethical AI Still Saves 55-70%
Responsible AI deployment doesn't mean expensive. It means smart allocation of AI vs. human resources.
| Content Type | Typical Savings |
|---|---|
| Product Videos (100/mo) | Up to 90% |
| UGC Videos (20/mo) | Up to 25% |
| Live Selling (monthly) | Up to 20% |
| Mascot Content (30/mo) | New capability |
| Internal Concepts (50/mo) | Up to 98% |
| Overall Savings | 55-70% |
*Real humans for UGC and live selling is the "insurance premium" against reputational backlash
Our Disclosure Commitment
When AI is used in consumer-facing content beyond standard production tools (editing, color grading, etc.), we recommend clear disclosure. This protects your brand and builds consumer trust.
Disclosure Examples
Ready for Responsible AI?
Get the efficiency of AI without the reputational risk. Let's discuss how our ethical AI framework can power your eCommerce content.