The Challenge
A Fortune 500 confectionery company—home to some of the world’s most beloved chocolate and candy brands—sought to establish direct marketplace presence in the Philippines. Despite massive global brand recognition, they faced:
- No existing infrastructure — Starting from zero on Philippine marketplaces
- Speed requirements — Needed results within one year
- Multiple brand portfolio — Managing several distinct sub-brands
- Impulse purchase category — Confectionery requires different tactics than planned purchases
- Seasonal spikes — Halloween, Valentine’s, Christmas concentration
Our Solution
Cloud Ecommerce deployed a rapid marketplace launch program designed for speed-to-scale while building sustainable operations.
Services Deployed
-
Rapid Store Launch
- Flagship stores on Lazada, Shopee, TikTok Shop within 30 days
- Complete portfolio listing (100+ SKUs)
- Platform verification and badging
- Payment and logistics setup
-
Aggressive Traffic Acquisition
- Heavy investment in platform advertising
- Affiliate marketing activation
- Live selling program
- Influencer seeding campaign
-
Mega-Sale Dominance
- Full participation in all platform campaigns
- Deep discount strategy for market entry
- Flash sale execution
- Voucher stacking optimization
-
High-Volume Content Production
- UGC-style video ads at scale
- Platform-specific creative formats
- Seasonal campaign assets
- A/B tested thumbnails and copy
Quarter-by-Quarter Performance
| Quarter | Sales Index | Visitors | QoQ Growth | Key Milestone |
|---|---|---|---|---|
| Q3 2023 | 100 | 295K | Baseline | Store launch |
| Q4 2023 | 437 | 4.7M | +337% | First mega-sales (11.11, 12.12) |
| Q1 2024 | 337 | 13.2M | -23% | Post-holiday normalization |
| Q2 2024 | 345 | 13.7M | +2% | Base building |
| Q3 2024 | 696 | 27.4M | +102% | Scale acceleration |
| Q4 2024 | 950 | 43.6M | +36% | Category leadership |
Sales indexed to Q3 2023 baseline = 100 for confidentiality
Key Results
9.5x
Sales Growth In just 15 months
534%
Annualized CAGR Extraordinary growth velocity
148x
Traffic Growth From 295K to 43.6M visitors
15 mo.
Time to Leadership From zero to category leader
Growth Trajectory
Q3 2023: ███ 100 (Launch)
Q4 2023: █████████████ 437 (+337%)
Q1 2024: ██████████ 337 (-23%)
Q2 2024: ██████████ 345 (+2%)
Q3 2024: ████████████████████ 696 (+102%)
Q4 2024: ███████████████████████████ 950 (+36%)
The Speed-to-Scale Playbook
Phase 1: Launch Sprint (Month 1-2)
Objective: Get live and selling fast
| Week | Focus | Deliverables |
|---|---|---|
| 1-2 | Store setup | 3 platforms live, 50 priority SKUs |
| 3-4 | Full catalog | 100+ SKUs, all variants |
| 5-6 | Operations | Fulfillment tested, CS trained |
| 7-8 | Pre-campaign | Ready for first mega-sale |
Phase 2: Market Entry (Month 3-5)
Objective: Establish presence through mega-sales
Strategy for 11.11 and 12.12:
- Aggressive pricing — Market entry discounts
- Heavy advertising — Maximum visibility
- Bundle offers — Increase basket size
- Flash sales — Create urgency
Result: +337% growth in first quarter of sales events.
Phase 3: Base Building (Month 6-9)
Objective: Normalize and optimize
Post-holiday actions:
- Analyze customer data from mega-sales
- Optimize product mix based on velocity
- Build repeat purchase programs
- Reduce reliance on deep discounts
Phase 4: Scale (Month 10-15)
Objective: Accelerate sustainably
Growth levers activated:
- TikTok Shop live selling
- Affiliate network expansion
- Loyalty program launch
- Subscription testing
What Made the Difference
1. Speed of Execution
From signed contract to first sale: 28 days
We parallelized:
- Store setup while negotiating terms
- Content creation while listing products
- Marketing prep while testing fulfillment
2. Mega-Sale Mastery
Our campaign team managed every major sale event:
| Campaign | Sales Multiplier |
|---|---|
| 9.9 Sale | 3.2x |
| 10.10 Sale | 2.8x |
| 11.11 Sale | 5.1x |
| 12.12 Sale | 4.7x |
3. Content Velocity
Our in-house creative team produced:
- 200+ product videos
- 500+ static creatives
- 50+ live selling scripts
- Daily optimization variants
4. Multi-Platform Coordination
Synchronized execution across Lazada, Shopee, and TikTok Shop:
- Unified inventory management
- Consistent pricing
- Coordinated campaigns
- Single dashboard visibility
Traffic Breakdown by Source
| Source | Share | Growth Driver |
|---|---|---|
| Platform Ads | 45% | Sponsored products, display |
| Organic Search | 25% | SEO optimization, reviews |
| Affiliates | 15% | Commission-based partnerships |
| Live Selling | 10% | TikTok Shop focus |
| Direct | 5% | Brand searches |
Partnership Conclusion
Note: This partnership concluded in Q1 2025 due to strategic changes unrelated to performance. The case study represents actual results achieved during the engagement period.
The rapid scale demonstrated what’s possible with:
- Committed brand partnership
- Adequate marketing investment
- Experienced execution team
- Proven technology platform
Client Perspective
“Cloud Ecommerce delivered exactly what we needed—fast marketplace presence with real results. The team’s execution speed and platform expertise exceeded our expectations.”
— Regional Digital Commerce Lead (name withheld)
Services Used
- ✅ Full Turnkey Management
- ✅ Store Operations (Lazada, Shopee, TikTok Shop)
- ✅ Fulfillment & Warehousing
- ✅ Performance Marketing
- ✅ Creative Services
- ✅ Live Selling Support
Key Learnings
Speed-to-Scale Requirements
- Committed Investment — Growth requires marketing spend
- Execution Capacity — Team bandwidth for rapid scaling
- Platform Relationships — Access to campaign slots and support
- Technology Foundation — Systems that scale with growth
When Rapid Scale Works
This approach is ideal for:
- Established brands entering new markets
- Products with existing demand
- Adequate marketing budgets
- Time-sensitive market opportunities
Ready for Rapid Marketplace Launch?
If you need to establish marketplace presence quickly with measurable results, our speed-to-scale program can deliver.
Launch Your Marketplace Presence →
Case study data reflects actual performance during engagement period (Q3 2023 - Q4 2024). Brand identity protected per client confidentiality agreement.