The Challenge
One of the Philippines’ largest food manufacturers—with iconic household brands in noodles, biscuits, and beverages—recognized the shift in consumer buying behavior toward online channels. Despite having strong brand recognition, they faced several challenges:
- No eCommerce expertise — Traditional retail-focused organization
- Multi-platform complexity — Needed presence on Lazada, Shopee, and TikTok Shop simultaneously
- Inventory management — Coordinating stock across multiple marketplace warehouses
- Content at scale — Hundreds of SKUs requiring platform-optimized listings
- Campaign coordination — Mega-sale events requiring synchronized execution
Our Solution
Cloud Ecommerce provided full turnkey eCommerce enablement, becoming their exclusive marketplace partner across all platforms.
Services Deployed
-
Store Management
- Official store setup and verification on Lazada, Shopee, TikTok Shop
- Product listing optimization with A+ content
- Pricing strategy aligned with offline channels
- Review and rating management
-
Fulfillment & Logistics
- Dedicated warehouse space in our Pasig facility
- Real-time inventory sync via APIToolsHub
- Same-day handover to platform logistics
- Returns processing and quality control
-
Performance Marketing
- In-app advertising management (Lazada Sponsored Solutions, Shopee Ads)
- Affiliate marketing program
- Campaign calendar aligned with brand initiatives
- Daily budget optimization
-
Professional Content Production
- Product videos and photography
- UGC-style promotional content
- Platform-specific creative formats
- Seasonal campaign assets
Year-by-Year Performance
| Year | Sales Index | Visitors | YoY Growth | Key Milestone |
|---|---|---|---|---|
| 2020 | 100 | 2.2M | Baseline | Store launch |
| 2021 | 122 | 2.7M | +22% | TikTok Shop entry |
| 2022 | 307 | 4.6M | +152% | First ₱100M month |
| 2023 | 795 | 14.9M | +159% | Category leadership |
| 2024 | 2,550 | 29.8M | +221% | Market dominance |
Sales indexed to 2020 baseline = 100 for confidentiality
Key Results
25.5x
Sales Growth From baseline to ₱XXX million in annual GMV
125%
Compound Annual Growth Rate Sustained over 4 years
13.5x
Traffic Growth From 2.2M to 29.8M annual visitors
4.2%
Conversion Rate Above industry average of 3%
Growth Trajectory
2020: ██ 100
2021: ███ 122 (+22%)
2022: ████████ 307 (+152%)
2023: ████████████████████ 795 (+159%)
2024: ██████████████████████████████████████████████████████ 2,550 (+221%)
What Made the Difference
1. Technology-First Approach
Our APIToolsHub platform enabled real-time inventory synchronization across all three marketplaces, eliminating overselling and stockouts. The brand never missed a mega-sale due to inventory issues.
2. Content Velocity
Our in-house creative team produced over 500 product videos and 2,000+ creative assets annually—far exceeding what traditional agencies could deliver.
3. Data-Driven Decisions
Daily performance dashboards and weekly strategy reviews ensured rapid response to market changes. We identified trending products within 24 hours and adjusted inventory accordingly.
4. Mega-Sale Excellence
Our dedicated campaign team managed 12 major sales events annually (9.9, 10.10, 11.11, 12.12, etc.), achieving consistent top-seller status in the Food category.
Client Perspective
“Cloud Ecommerce transformed our approach to digital commerce. What started as an experiment has become a critical growth channel. Their technology and team have been instrumental in our success.”
— eCommerce Director (name withheld for confidentiality)
Services Used
- ✅ Full Turnkey Management
- ✅ Store Operations (Lazada, Shopee, TikTok Shop)
- ✅ Fulfillment & Warehousing
- ✅ Performance Marketing
- ✅ Creative Services
- ✅ Settlement Reconciliation
Timeline
| Phase | Duration | Focus |
|---|---|---|
| Onboarding | Month 1-2 | Store setup, catalog migration |
| Growth | Month 3-12 | Traffic acquisition, conversion optimization |
| Scale | Year 2 | Multi-platform expansion, TikTok entry |
| Dominance | Year 3-4 | Category leadership, market share capture |
Ready to Achieve Similar Results?
This case study represents the potential of combining professional eCommerce operations with proprietary technology. While results vary by category and investment, our track record demonstrates consistent outperformance.
Case study data reflects actual performance. Brand identity protected per client confidentiality agreement. Specific revenue figures available upon NDA execution.